Key details
Zivai Mare
Lecturer in Advertising and Marketing Communications
Dr Zivai Mare is a lecturer in the Department of Marketing and Management at the 亚色影库. She is also the Deputy Programme leader for the MA in Marketing Management. Her research interests encompass social and sustainable ethical marketing, along with the influence of digital technologies in shaping consumer experiences and behaviour. In the realm of pedagogy, her work explores socially and environmentally sustainable education and the impact of digital technologies on the student experience. She can be contacted at her email for any collaborations.
Responsibilities within the university
Deputy Programme leader for MA Marketing Management
Research / Scholarly interests
Research interest include sustainability and ethics, social-marketing, pro-environmental consumerism and innovation.